What is materialism? Testing two dominant perspectives on materialism in the marketing literature
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چکیده
منابع مشابه
What is materialism? Testing two dominant perspectives on materialism in the marketing literature
Materialism is defined as the importance an individual attaches to worldly possessions, which has been considered as an important construct in consumer behavior and marketing literature. There are two dominant perspectives on individual materialism in the marketing literature that focus on (1) personality traits or (2) individual personal values. However, several scholars have questioned the af...
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ژورنال
عنوان ژورنال: Management & Marketing
سال: 2015
ISSN: 1842-0206
DOI: 10.1515/mmcks-2015-0008